Content Creation - How Event Entrepreneurs Turn Client Work into Growth, Visibility, and Demand

When
April 07, 2026
12:00 - 13:00
Location
Virtual

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How Event Entrepreneurs Turn Client Work into Growth, Visibility, and Demand

Tuesday, April 7, 2025

12:00pm – 1:00pm ET

Presented by: Dori Adams, Founder and CEO, Shutterb

As an independent planner or agency owner, every event you produce has two responsibilities:

Deliver exceptional results for your client
Strengthen your own business at the same time

Most event professionals do the first exceptionally well, and leave the second to chance.

In this session, Dori Adams speaks directly to the CanSPEP community: event professionals who are also entrepreneurs, operators, and brand builders. She reframes content and storytelling as a business strategy, not a marketing add on, a way to turn client work into visibility, credibility, and future revenue without adding headcount or overwhelming small teams.

You will learn how to intentionally design events so they create value on both sides of your business: meaningful assets your clients can use immediately, and proof that positions you as the expert behind the experience.

This session is not about becoming an influencer or adding more to your plate. It is about building a repeatable, founder friendly system where your best work continues working for you long after the event is over.

Dori shares a practical, smartphone first framework that helps event entrepreneurs:

• Capture authentic content without disrupting the guest experience
• Create assets that serve both your client goals and your brand growth
• Show the strategic thinking behind your execution
• Turn every event into proof of expertise, not just a portfolio moment

If you have ever thought, “I do incredible work, but I do not have time to market myself,” this session is designed for you.

Speaker: Dori Adams, Co-Founder and CEO, Shutterb

Dori Adams is the co-founder and CEO of shutterb, a platform transforming how events live beyond the room by connecting event organizers with trained smartphone content creators. With more than 16 years in top-tier advertising, Dori has led brand storytelling for globally recognized companies and now brings that expertise to the event world, helping teams capture authentic, high-impact content without pulling them out of the moment. She is also a part-time professor at Seneca Polytechnic, where she mentors the next generation of marketers and creators. Dori is passionate about making storytelling accessible, scalable, and human, and believes every great event deserves to be remembered long after the lights go down.

Registration:

CanSPEP Members - $25
CanSPEP Business Associates - $35
Non Member Planners - $35
Suppliers - $45

Thank You to Our Education Series Partner

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CanSPEP Connections April: Efficiency Tools - What's in Your Tool Box?

When
April 08, 2026
13:00 - 14:00

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These monthly conversations are curated to spark inspiration, foster connection, and deliver real value. Each session will feature lively, guided discussions spanning personal growth, event trends, and business insights, ensuring something for everyone.

Co-Hosted by Angela Chorney, CanSPEP Secretary/Treasurer, Samantha Mele, VP Membership, and Heidi Wilker, Past President, this month we will begin the conversation with: Efficiency Tools - What's in Your Tool Box?

Every planner has a toolkit—but are you using the right tools to work smarter, not harder? About a year ago, CanSPEP members shared their tips & tricks on the efficiency tools in their toolkits. Have you tried any of them out? Learned about new tools in the past year? Join us for an updated conversation, share your thoughts and let’s learn from each other!

We will also dive into the world of Slack, the new communications tool being launched for CanSPEP members. Learn how we will connect with each other, explore the features Slack offers, and ask Samantha all of your burning questions! Invitations to join the CanSPEP Slack Community will be sent out before this Connections call, so that we can explore it together in real time as Sam demo’s the tool.

CanSPEP Connections will, in general, be held on the 2nd Wednesday of each month at 1:00 ET for one hour.

Register today and mark your calendars.

This is a CanSPEP Planner Members only event and there is no cost to attend.

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Regina FAM Tour

Start
June 20, 2026
End
June 21, 2026
Location
Regina, Saskatchewan

REGINA FAM Tour
June 20-21, 2026

CLICK HERE to complete the online form to indicate your interest in the FAM Tour.

Join us in Regina, Saskatchewan for an exclusive pre-conference FAM Tour, curated specifically for meeting and event planners, taking place June 20–21, 2026, ahead of the 2026 CanSPEP Conference.

Saturday, June 20 – Welcome to Regina

Flights will be scheduled to arrive in Regina on Saturday, June 20, 2026, with hosted airport transfers from Regina International Airport (YQR) to the historic Hotel Saskatchewan, part of Marriott’s Autograph Collection. Centrally located downtown, the hotel offers immediate walkability to key venues, dining, and green spaces, making it an ideal hub for meetings and events.

Saturday Evening

The evening begins with a casual dinner showcasing prairie‑inspired, locally sourced cuisine that highlights Saskatchewan’s rich agricultural heritage. Guests will then enjoy a performance at the Globe Theatre, Canada’s only professional theatre‑in‑the‑round, offering a uniquely immersive cultural experience.

Sunday, June 21 – Site Tours + Local Experiences

The morning begins with a wellness‑focused breakfast, followed by a guided breathwork session centered on resetting and refocusing energy.

Guests will then participate in a guided tour of Regina’s key convention hotels and conference facilities, gaining firsthand insight into:

Venue layouts and capacities
On‑site services and event flow
Proximity, walkability, and transportation logistics

Lunch will be hosted in scenic Wascana Park, providing time to explore one of Canada’s most beautiful urban green spaces—located just minutes from downtown venues.

The afternoon will feature curated tours of Regina’s distinctive off‑site event venues, highlighting creative options for receptions and special events. The day continues with a private local shopping experience, followed by time to refresh and relax.

Throughout the weekend, National Indigenous Peoples Day celebrations will take place in nearby Victoria Park, located directly adjacent to the hotel. In recognition of this important occasion, guests will be welcomed to a hosted dinner at The Burrow, celebrating Indigenous cuisine, culture, and community.

After a comfortable night’s rest, guests will be refreshed and ready to begin the 2026 CanSPEP Conference.

This FAM Tour is designed to maximize your time, simplify site selection, and demonstrate Regina’s ability to deliver memorable meetings with ease. We look forward to welcoming you.

CLICK HERE to complete the online form to indicate your interest in the FAM Tour.

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2026 CanSPEP National Conference

Start
June 22, 2026
11:00
End
June 24, 2026
22:00
Location
The Hotel Saskatchewan

Register

2026 CanSPEP Annual Conference

Monday, June 22 - Wednesday, June 24, 2026

Regina, Saskatchewan

Registration Deadlines:
Early Bird: March 31
Regular: April 1 - April 30
Final: May 1 - June 22

REGINA FAM TOUR DETAILS

The CanSPEP programming committee knows that the best learning happens when we come together. Our conference is more than just an event—it’s a gathering of independent event entrepreneurs from across the country, where we share best practices, tackle challenges, and celebrate our wins. This year, our theme Runway to Success reflects what this experience truly is: a place where ideas take shape, confidence builds, and every conversation helps move our businesses forward.

New attendees often say they’ve found their “family” here, and it’s true—there’s no one quite like us. As business owners, we care deeply about each other and our clients, and this is where we support and uplift one another, helping each other move from where we are now to what’s next.

Come join your fellow independent event entrepreneurs and step onto your Runway to Success. Immerse yourself in meaningful conversations. You’ll walk away with practical tools, fresh perspectives, and renewed momentum to make your life and business better.

Program Details

The conference committee is busy constructing an amazing program to suit your education, networking and social needs. The program is continually updated, so watch your emails for updates and check back frequently to the website for program updates.